Problems with converting traffic to sales and leads? What can you do when you’re finally getting the amount of traffic that you always wanted to have, but you’re still not making sales? When web traffic is high but sales are low, you need to increase your website conversions rate. Your website conversion rate is defined as your number of sales divided by your total number of visitors to your website. For example, if you have 100 sales and 1000 visitors, you have a website conversion rate of 1 in 10 or 10%.
- No matter your current standing, MNI can help.
- MNI will fix the areas of your website that stop customers from buying from you.
- We will write page content that increases sales and leads.
- We can help you get testimonials and user reviews that give visitors the confidence they need to buy from you.
What is a good conversion rate?
A strong conversion rate depends on your industry and your business model. On average expect between 1 and 6 percent of your visitors to accept your call to action. Many of our customers see double-digit increase in conversion rates within just a couple of months of signing up for our service. Using our proven AIDA strategies, you can improve your current standing no matter where it is.1
Start by conducting a hot spot inspection of your current web design. Sometimes simply making your call to action more prominently visible will improve your results. If a redesign is necessary, our design and development team can create a conversion optimized design priced to fit almost any budget. We also address potential blockages in your conversion funnel, things that will slow down or even stop potential customers from committing to a course of action. Some types of blockages that will discourage customers from conducting business with you include: unclear written policies, confusing, complex , or overly demanding instructions, dull content, and opaque business practices.
You can expect your conversion rate to increase as you improve your content and add more diverse content such as images, videos, and user reviews. Honest, well-written user reviews are highly valuable. Note that testimonials are not the same as user reviews. Testimonials include only favorable reports, whereas user reviews should include both favorable and unfavorable reports from your customers. Let word of mouth be of the most compelling advertisers for your business by incorporating user reviews into your conversion optimization strategy.
1What is AIDA?
AIDA stands for attention, interest, desire, and action. This term is often used in conjunction with practical methods to increase website conversions. Your website should capture visitors’ attention, hold their interest, create desire, and generate action. MNI focuses on setting measurable goals and ensuring that we live up to our promises. If your goal is to increase your website’s conversion rate, our goal is to put you on the path to success.
